An influencer inspires or influences other people’s lives through his actions or pattern of life. Influencers possess the knowledge and unique skills to build credibility among people and create their following.
People of different fields choose their inspiration and guidance from their area depending on their own beliefs, and likes. Moreover, their lifestyle is also another important factor in choosing their mentor. In the same way, Instagram has influencers who used to inspire other people through their Instagram stories and the content they share. Many people follow them and get inspiration from them.
An Instagram influencer is a person with a worthy and credible personality on Instagram. The people of a specific niche used to follow him or get inspiration from him. You can also call them celebrities on Instagram, and they are more likely to work as promoters of business. They also work as brand ambassadors of your business.
Now the question is, how many followers do you need to become an influencer in Australia? The answer to this question is not that simple. There is no predefined limit or number of followers to become an influencer. Broadly influencers are divided into the following three categories.
Nano influencers in Australia
Nano influencers are those influencers whose number of followers on Instagram is between 1000 and 5000.
Nano influencers have a limited or small number of followers. Still, a considerable number of loyal followers on Instagram is proof of the legitimacy and genuineness of that person. Brands trust and rely on nano influencers and deliberate them as their ambassador for promoting their product within their budget. You can hire the services of nano influencers at a reasonable price.
In Australia, 25.9% of influencers fall within the range of nano influencers.
Micro-influencers in Australia
Micro-influencers are those influencers whose number of followers lies between 3000 to 100,000. This is a considerably high number of influencers. Their range is much higher than that of nano influencers. Micro-influencers lodge a sweet area from the community of influencers.
Businesses like to work with micro-influencers and hire them as their brand ambassadors because their fan following is reasonably high. You can hire them to stimulate a more significant niche. But their pricing is also adjusted according to their number of followers. The micro-influencers charge more than nano-influencers. They occupy a more prominent place in the market due to a high number of followers. The high number of Australian influencers lies within this range because 46.1% of Australian influencers are micro-influencers. This is a reasonable percentage of a niche.
Macro influencers in Australia
Macro influencers are those influencers whose following on Instagram is more than a minimum of 100,000 followers. This is a significant number of followers on Instagram; that is why they have a higher level of engagement on Instagram. People do follow them, their trends, and get inspiration from them. That is why their charges for promoting any business or product are much higher than the other two.
Despite their high charges, big brands like to hire them as their brand ambassador. Macro-influencers can be said to be the celebrity of Instagram. They can inspire people and convince them to buy your product. People easily get inspired by them and try to follow their lifestyle and recommendations. That is why their charges are higher than others.
Nano and micro-influencers try to increase their followers on Instagram to enter the limit of macro influencers. If you are one of them and trying to buy authentic and trustworthy followers on Instagram, you can purchase them from followerscart.com. It is the website that can be relied on to buy followers and become macro influencers on Instagram.
Top three Australian influencers
1: Lauren Curtis is the top Australian influencer, with over 1.2 million Instagram influencers. Her content is related to beauty product reviews, and people follow her and trust her reviews.
2: Helen Janneson Bense is a very young influencer of Australia, with 743.8k followers, and her content is related to traveling and inspiration.
3: Calum Von Moger is a bodybuilder whose content is related to health and fitness. Almost 3.2 million people follow him and like to see his post and get inspiration from him.
Earnings of Australian Influencers
Instagram influencers’ earnings mainly depend on how much expensive content they produce. It also depends upon to which class their niche belongs, and the rate of engaging people with their content. There is a substantial earning gap between the top influencer and a beginner. A beginner Australian influencer makes around $13.25 per Insta post on the other hand top influencer earns up to $20,000 per Insta post. And this is a huge difference indeed.
Generally speaking, mega influencers in Australia are only 0.28%, but their earnings are considerably higher. Macro influencers earn a minimum of $92, and their earnings go up to $19,8800 per Instagram post.
Micro-influencers in Australia produce $200 maximum with each Insta post. Per post gross of nano influencers of Australia is much less than the above two. They only earn between $13.25 to $66.
So there is enormous variability in fan following and earnings of all three categories of Australian influencers. And all are approached by different brands to promote their businesses. Nano and micro-influencers struggle to get more and more followers to increase their worth. Followerscart.com is a trustworthy website to purchase followers from and increase for following on Instagram.